NEW YORK – May 19, 2020 – Siemplify, the leading independent provider of security orchestration, automation and response (SOAR), today unveiled its new 20/20 Partner Program, equipping resellers and distributors with complete visibility and transparency, including a sell-with strategy and margin assurance.
The revamped program is designed to enable partners to be part of the opportunity lifecycle from the very start, ensuring they are able to define and develop their brand and communicate their value to customers. The program also includes margin assurance, which promises attractive margins under any discounting scenario.
“We have heard our channel partners loud and clear: Collaboration and communication is something our customers have come to depend on from true solution providers,” said Wayne Goeckeritz, vice president of global channels at Siemplify. “Our partners are a vital part of our growth strategy, and the Siemplify 20/20 Partner Program is about one thing: a shared vision of selling. The most successful partnerships are built on mutual trust, and that’s what our new program offers.”
The SOAR market is one of the fastest-growing cybersecurity categories, with market research firm MarketsandMarkets projecting the SOAR market will grow from $868 million in 2019 to $1.8 billion by 2024. The current economic downturn is set to provide an even further boost to SOAR as companies are under more pressure than ever to do more with less and are forced to relocate to remote settings, accentuating the need for collaborative security operations.
“Overall, partners can expect to see high margins for our SOAR platform,” said Thomas Gillman, director of North American channels at Siemplify. “In addition, SOAR offers our partners lucrative professional services around implementation and playbook building. Finally, our partners can create attractive joint value propositions with each of the more than 200 security vendors whose products we automate and orchestrate.”
The program drives increased partner profitability through a sell-with strategy that leverages Siemplify partners’ expertise and other resources to attain a shared goal. Specifically, it delivers predictable, strong profitability, even when non-standard pricing is required.
“In my 20 years in the industry, Siemplify’s 20/20 Partner Program is the first channel program that actually takes the needs of the channel into consideration,” said Patrick Dyer, CEO of Miami-based DigitalEra Group LLC, an IT security technology distributor and services provider.
The Siemplify Security Operations Platform combines SOAR with end-to-end security operations management to make analysts more productive, security engineers more effective and managers more informed about the SOC. Trusted by many of the world’s leading enterprises and MSSPs, security teams leverage Siemplify to reduce alert overload, build automated processes that slash response times, and measure and improve SOC performance.
More information on the Siemplify 20/20 Partner Program is available on the Siemplify website.
Siemplify, the leading independent security orchestration, automation and response (SOAR) provider, is redefining security operations for enterprises and MSSPs worldwide. The Siemplify platform is an intuitive workbench that enables security teams to manage their operations from end to end, respond to cyberthreats with speed and precision and get smarter with every analyst interaction. Founded in 2015 by Israeli Intelligence experts, with extensive experience running and training security operations centers worldwide, Siemplify has raised $58 million in funding to date and is headquartered in New York, with offices in Tel Aviv. Visit us at siemplify.co and follow us on Twitter and LinkedIn.
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