Marketing Programs Manager

We are looking for a creative and driven Enterprise Programs Marketing Manager to design, build and execute marketing programs targeting Fortune 1000 accounts. Reporting to director of Demand Gen, this is a key role that focuses on managing lead generation campaigns, owning and achieving a pipeline goal, and working with the Sales and larger Marketing team to achieve these goals.

What You Do:

  • Develop, manage & report on integrated, multi-channel marketing campaigns leveraging our Marketing Automation Platform, Markeo.
  • Work with SDRs to promote program adoption, lead follow-up and ensure your leads move through the funnel.
  • Expand nurture programs by connecting content to proper audience segmentation
  • Drive a culture of data driven decision, incorporating aspects of reporting in all of our activities
  • Leverage content from product marketing or creative team to build engaging marketing experiences
  • Manage vendors relationships where necessary
  • Work with creative resources to design and build landing pages, banners, and other requires creative assets.
  • Partner with events team to leverage, nurture and convert trade-show leads.
  • Analyze campaign performance, leveraging hypothesis testing to identify and implement improvements.
  • Promote the adoption of cohesive messaging and consistent brand visuals across the organization.

What You Bring:

  • Proven experience in demand gen marketing with digital marketing a plus
  • Hands on experience with Marketo and Salesforce, CMS and HTML experience a plus
  • Fastidious – You’ll be building processes, troubleshooting when things don’t go according to plan, and optimizing from there.
  • Excellent communication and project management skills
    An ability to work under tight deadlines and collaborate cross-functionally
  • Degree in Marketing or relevant field

What You Get:

  • Competitive salary
  • Medical/Dental/Vision/Life Insurance benefits
  • The chance to work with a high performing team in an exploding industry.
*Required Fields

We value your privacy. Check out our Privacy Policy for more information. You can customize or opt-out of all marketing communications at any time