Another Black Hat USA is in the books, and anyone leaving the festivities feeling apprehensive about the state of security seems well justified.

Whether it was a talk on Internet of Things vulnerabilities, Bluetooth hacks or 5G risks, the show didn’t exactly inspire confidence that businesses are doing all they need to protect their customers and the public at large. But the reality is that as digital transformation expands, so do attack surfaces, leading to troubling talks every year at research gatherings like Black Hat.

Optimism always abounds, however, including in the keynote from longtime security veteran Dino Dai Zovi. He described the many security challenges greeting software developers and others within an organization, where protecting sensitive data has become everybody’s imperative. Citing his experience competing in a capture-the-flag contest, Dai Zovi referenced automation as a convenient way to overcome these impediments to grow security culture.

“I learned a very valuable lesson that day,” he said during his talk. “Automation in software can be a force multiplier. Using leverage can actually help you compete when your opponent has more resources and more people than you.”

In a skill- and talent-deprived industry like cybersecurity, it’s no surprise that automation was a common theme elsewhere, especially on the expo floor. At SOAR vendors like Siemplify, automating routine tasks is core to helping security operations centers improve their productivity and effectiveness – while freeing up security analysts to perform more exciting, needle-moving tasks.

In the video above, Siemplify Product Marketing Director Steve Salinas discusses why good technology will only take you so far, especially in security operations centers, and expands on the easy-t0-adopt automation components of SOAR for handling alerts and cases (yes, rolling out automation can be complex too).